ABOUND BLENDS PROVEN LENDING AI WITH RAPID MARKET GROWTH

£110m

Monthly origination
run rate

50-70%

Default rates vs market benchmarks

£69m

2024 revenue, with £9m
profit before tax

£2.2bn

Loan book financing secured from Citi, Deutsche Bank & Waterfall

Our mission is simple: make borrowing fairer for consumers and smarter for lenders.



With £1.5bn already originated and a clear path to multi-product, multi-market scale, we’re proving that better lending is better business.

About us

Backed by the best

Our growth trajectory at a glance

Launched

2021

Profitable & launched IVF financing with Gaia

2023

Launched Prime loans
with Citi

2024

£9 million in profit
before tax

Entered Spain; launched LemFi card, Retail Finance, and Mortgages

2025

Much more
coming soon ...

Fastest growing tech company in the UK

#1 in the Sunday Times Hundred Tech list in 2026

Only one in profit

“Out of top 15 high growth companies in the UK, Abound is the only profitable company”

One of the world's top fintechs

Listed as one of the 250 top global fintechs by CNBC

How we’re different

Proven AI technology

Cashflow underwriting models built on 3bn+ transaction datapoints.

Cashflow underwriting models built on 3bn+ transaction datapoints.

Regulatory credibility

FCA regulated, with deep expertise in compliance and risk.

FCA regulated, with deep expertise in compliance and risk.

Best in class credit performance

Platform already powering Abound loans and multiple live partner launches.

Platform already powering Abound loans and multiple live partner launches.

Product agnostic

Proven across
multiple products

Proven across
multiple products

Built to scale, proven
to perform

Abound has achieved consistent year-on-year revenue growth and profitable peer-beating scale. With £69M revenue and £9M PBT in 2024, we are on track to deliver £300M PBT by 2030, driven by robust unit economics and scalable technology.

Mar 2021
Nov 2025
£1.5bn
Total originations

See how we’ve helped people say yes

Abound was born from a real but sadly common problem faced by our co-founders.

They spent years helping banks improve credit decisioning. Eventually, they realised that to truly fix the system, they had to build it themselves.

Read Michelle’s story

Global expertise in lending, AI,
and financial services

Our leadership combines deep expertise from global banks, top consultancies, and leading tech firms—specializing in AI, risk modeling, and financial
services innovation.

Dr. Michelle He

Co-Founder & COO

Previously Director at EY. Global delivery lead for C-suite at top European banks; FinTech advisor; Ph.D in AI

Gerald Chappell

Co-Founder & COO

Previously Partner at McKinsey & EY; Led McKinsey’s Digital Lending and Credit Analytics solutions globally. Led 200+ quants developing AI models

Dr. Mark London

Chief Risk Officer

Previously Partner at EY; Led EY's quantitative team in the UK (peak 130 FTEs), serving all top UK banks. Ph.D in maths/physics

Experience across the wider leadership team includes: